Leads

Leads (/leads) collects email addresses from people watching your players, so you can grow your list and feed contacts into your email or CRM tools.

Leads table with email, source, and date

How leads are captured

An email-gate overlay can require viewers to enter their email address to keep watching. When a viewer submits their email, it becomes a lead.

Email-gate overlay shown on a player

Leads are deduped by email — if the same address is captured again, the existing lead is updated rather than added as a duplicate row.

The leads table

Captured leads appear in the table with:

• Email
• Destination provider — where the lead is delivered
• Related content — the media the lead came from
• IP address
• Source
• Date

You can also add and edit leads manually.

Filters

Find leads quickly with the search box, a date-range filter, and provider and type filters.

Delivering leads

Leads can be sent to your connected services automatically. You can deliver to email/CRM integrations, to Webhooks, or both:

• Mailchimp
• MailerLite
• ActiveCampaign
• FluentCRM
• Webhooks — see Settings → Webhooks

Connect a destination first

Configure your email/CRM connections under Integrations before turning on lead delivery, so captured emails flow straight into your list.

Related

• Integrations — connect Mailchimp, MailerLite, ActiveCampaign, and FluentCRM
• Settings → Webhooks — deliver leads to custom endpoints
• Media — enable the email gate on a player