Mailchimp

Mailchimp is an email marketing platform. Connecting it makes Mailchimp a destination for the leads Ink Player captures through the email gate. When a viewer submits their email to keep watching, that Lead is added to a Mailchimp audience (list) of your choice.

What this enables

• Adds captured leads as subscribers in a Mailchimp audience.
• Lets you pick the target audience — and optional tags — per player, in the email-gate overlay.
• Verifies your connection before you rely on it, using Send test.

Prerequisites

• An active Mailchimp account.
• At least one audience (list) created in Mailchimp to receive leads.

Get a Mailchimp API key

Step 1 — Open your Mailchimp profile

In your Mailchimp dashboard, click your profile icon (top right) and choose Profile.

Open your Mailchimp profile

Step 2 — Go to Extras → API keys

On the profile page, open the Extras menu and click API keys.

Extras → API keys

Step 3 — Create a key

On the Your API keys page, click Create A Key.

Click Create A Key

Step 4 — Name and generate the key

Give the key a descriptive name (e.g. Ink Player Key) and click Generate Key.

Name the key and click Generate Key

Step 5 — Copy the key

Copy the key with Copy To Clipboard — Mailchimp shows it only once, so save it now.

Copy your new API key — it's shown only once

WARNING

Keep your API key private, and note that Mailchimp keys expire one year after creation — generate a new one before then to keep the connection working.

Connect and capture leads

Step 1 — Connect Mailchimp in Ink Player

1. Go to Settings → Integrations and enable Mailchimp (under the Email category).
2. Click Manage.
3. Paste your API key.
4. Click Send test to confirm the key works, then Save.

Paste your API key, click Send test, and save

Step 2 — Point a player's email gate at Mailchimp

The audience is chosen per player, not on the Manage screen. Add an email-gate overlay to a player, and under Integrate, choose MailChimp — then pick the audience (and optional tags) to send captured emails to.

In the email-gate overlay, set Integrate to MailChimp

Step 3 — Viewers submit their email

When a viewer reaches the gate, they enter their email to keep watching.

The email gate as viewers see it

Step 4 — Leads arrive, tagged Mailchimp

Each captured email appears on your Leads page with Mailchimp as its provider, and is added to the audience you chose.

Captured leads, tagged with the Mailchimp provider

Settings reference

Field	Required	Notes
API key	Yes	Find or create this in Mailchimp under Account → Extras → API keys.

Troubleshooting

• If Send test fails, re-check the API key and try again.
• No audiences in the overlay dropdown? Confirm the key is saved and that your account has at least one audience.

Related links

• Prefer to send leads elsewhere, or to more than one destination? Webhooks are an alternative lead destination.
• See the Leads page to review everything captured by your players.